Are you finding that no matter what you do, you just can't get much traction on Instagram? Well, today I'm going to change that. Hey everyone, I'm Neil Patel, and I'm going to share with you how I'm getting 1,254organic new followers each and every single week on Instagram. (light music) Before we get started, make sure you subscribe to this channel, that way when I release more content like this, you'll get notified. Question for you.
How many followers do you have on Instagram? Leave a comment below with that number. The reason I'm asking is I'm going to go and check out your profile, see if you're leveraging these techniques, and if you're not, I'm going to be knocking on your door and helping you out.
I really want to see you grow. Leverage these steps, and you'll do well. So the first thing I have for you. You need to test your content. Here's what most people don realize about Instagram. You'll post content. You're probably going to post the same content over and over again, but the content you like isn't necessarily what other people like.
So if the content that you're posting isn't causing your subscriber count to go up, what does that tell you? It tells you that people don't care about your content. That's why you need a test. When you test different types of content, you'll figure out what people like, what they don't like.
Your content could be videos, it could be selfies, it could be other people taking a picture of you in a natural pose, it could be you on stage, whatever. Maybe just test out different stuff. It could even be you in the car. My buddy Tim Sykes loves doing pictures of him with a laptop in a cave or in a pool, and they're cool, people love that.
He's figured out that that works for his audience. You need to test drastic, different things. The second thing you need to do is leverage video. And I know everyone likes, yeah, I use video, I uploaded it to my profile, but are you uploading it to IGTV? Instagram TV allows you to upload video content that's way longer. This is a new channel that Instagram wants to push hard.
Yes, it's been out there for a while, but not too many people are doing it. So the moment you leverage IGTV, you'll find that your numbers will start going up.
I started leveraging it, I started getting more followers. The next thing you want to do is get super creative with your content. All new things like having images, like double-tap this if you want to hit your goals this year. Those kinds of posts do really well because I'm playing along with the Instagram community. Everyone loves double-tapping.
You know, I even saw an interesting image once, and I can't find it, but someone put a heart on one eye, and they were like, oh, double-tap so I can have a heart on the other eye and match. And that picture just went viral. It's cheesy, but it worked. You got to try different things.
The next tip I have for you is to leverage micro-content. Everyone's like, oh my God, I'm going to make this whole day and take like 50 different pieces of content. No, you can just live your life, have someone film it, or you can film it yourself during your day, you can just shoot a selfie or picture, upload it to Instagram, it's all about micro-content. And when you're on stagelike, speaking at a conference or doing something, have someone record it.
You can even put your phone up yourself, have it on a stand, and just record it yourself. Chop it up into a lot of bite-sized pieces and upload that as micro-content. By doing that, what you'll find is you can engage with people more often. The other thing you want to do is constantly upload stories.
If you don't have stories, you're not going to do well. Stories have the best engagementI've seen on Instagram. Try it out. Leveraging stories is a great way to build engagement, and you'll find, a lot of times, when you put an image on Instagram, you're losing followers.
It's 'cause you don have the right audience. But when you leverage stories, you'll find that your count just keeps going up and up because Instagram really wants to crush Snapchat. Yes, they've already done that, but they want to put 'em out of business. And that's why you need to leverage stories.
If you follow all those techniques, you'll do much better on Instagram. And a bonus tip for you is to engage with people. I'm not talking about just responding with comments. I'm talking about Instagram Live.
When you're truly engaging with people, conversing with them live through video, you're going to do really well, build that emotional connection where people want to follow you more. Do all of that and you can grow organically like me, too.
You don't need to use those tools that automatically follow people so you can get more followers. You need to follow these tips instead, and if you follow 'em, you'll see your organic following count go up over time.
If you need help increasing your social media following, getting more social traffic, check out my ad agency Neil Patel Digital. And if you enjoyed the video, like it, comment, share. Subscribe to the channel. Thank you for watching it.